Marketing Fundamentals • Module 3
Know Your Customer Data, Research & Better Decisions.
Why do campaigns flop? Often because marketers assume they know the customer. This module teaches how marketers collect useful data, choose research methods, spot weak evidence, segment customers, protect privacy, and turn information into stronger decisions.
20 QuestionsCustomer DataPrimary + Secondary ResearchQuantitative + QualitativeFailed Campaign ScenariosEthics + Privacy
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Enter your information. Each question includes a quick lesson first. You get two attempts: 1 point on the first try and 0.5 on the second.
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Marketing Module 3 — Know Your Customer
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