Class Hub

Marketing Fundamentals

Your student launch page for class materials, Opening Bell activities, project tools, interactive lessons, and shared classroom resources.

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Class Materials — Google Drive

Presentations, project directions, handouts, examples, rubrics, and other Marketing class materials.

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Semester Project • Build Your Professional Portfolio

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Marketing Portfolio

Build a professional website that grows with you throughout the semester. Follow the Neocities setup guide, learn what index.html does, edit the starter HTML in the Code Lab, preview your changes, and publish your own portfolio for future clients, employers, and freelance opportunities.

Start My Portfolio →

Student Showcase • Submit + Vote

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Project Gallery

Submit a photo of your project, view class entries, vote when voting is open, and leave constructive comments when enabled.

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Module 1 • Interactive Lesson

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Basics of Marketing

20-question interactive introduction to target markets, segmentation, customer value, the 4 Ps, branding, competition, ethics, and real marketing decisions.

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Module 2 • Cafe Project

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Build a Cafe People Choose

Apply the basics to a local cafe: define the target customer, build a value proposition, analyze competition, differentiate the business, and shape the 4 Ps.

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Module 3 • Customer Research + Data

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Know Your Customer

Connect failed marketing campaigns to customer research. Learn primary vs. secondary research, quantitative vs. qualitative data, sampling, behavioral data, A/B testing, privacy, weak evidence, and how marketers turn data into decisions.

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Module 4 • Marketing Basics + 4 Ps

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Marketing Basics & the 4 Ps

Reinforce Section I of 2.1 Marketing to Customers: what marketing does, why marketers use evidence instead of intuition, and how Product, Price, Place, and Promotion work together in real business situations.

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Class Discussions

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